Coral Care is a non-profit organization dedicated to saving the world’s coral reefs for future generations. For this project, I conducted extensive research on the environmental issues affecting coral reefs and the target audience most likely to engage with the cause. Through a strategic design process, I developed a visual identity that communicates urgency and hope, encouraging the public to take action.

The design includes logo and branding, a series of three posters, a billboard, a website a water bottle and cap. The vibrant coral and oceanic color palette reflects the beauty of the reefs, while bold typography and visuals inspire a sense of immediacy. The messaging emphasizes the importance of protecting these fragile ecosystems and invites the audience to join the movement.

Each element of the campaign is carefully crafted to raise awareness and engage the community involvement in saving the coral reefs.